The effective sustainability commitment has been used by many of the firms in today’s environment of increasing social obligations. The results of this research evaluate that how 16 worldwide organizations from diverse industry segments including retail, technology equipment, food/beverage/tobacco, and consumer goods, utilizing the social networking platforms and CSR reports to convey about their sustainability plans and achievements.
To compare the extent of corporate correspondence of Twitter, Facebook, many of the documentations are evaluated, including the sustainability reports, and CEO letters from annual reports. Two subsamples are made from the gathered sample (Green and Not Green organizations) including use of Newsweek’s Greenest Company 2012 rankings, and analyzed for differential use of social networking and corporate reports.
Results demonstrate that correspondence changes crosswise over the firm and industry with respect to the sorts of sustainability initiatives reported, metrics utilized, and correspondence media used, and that Green firms are more dynamic than Not Green firms both in addressing sustainability and in social networking. Proposals are introduced to the organizations looking to better comprehend the effective utilization of online networking and sustainability correspondence.
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