Describes the actions, James Houghton in the role of Director General of Corning in the midst of a recession. Not only that, he has to turn around operations, it must revitalize a demoralized organization and establish a new, clear strategic direction. In this case, the focus is on changing the role of alliances and partnerships in the operations of Corning. Increasingly, they are moving from peripheral role in the exchange of market access to technology, a more important role in the core business Corning. Strategic and organizational challenges it presents are selected through some of the specific issues facing decision Houghton. "Hide
by Christopher A. Bartlett, Ashish Nanda Source: Harvard Business School 26 pages. Publication Date: November 16, 1990. Prod. #: 391102-PDF-ENG
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