The firm, which began in the processing of corn and went to the added value of the food chain decides to spin-off of the original commodity business. As a new spin-off to survive and how it will develop a strategy? Firms in the food system of the division of the goods of the business of branded food products. How will the new company product strategy for the future? "Hide
by Ray A. Goldberg, Thomas M. Clay Source: Harvard Business School 28 pages. Publication Date: November 26, 1997. Prod. #: 598051-PDF-ENG
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