In the Harvard Business Review article "key competencies," the authors CK Prahalad and Gary Hamel has put forward the concept of core competencies versus NEC focus on core competencies and focus on the business of GTE, not competence. The article went on to become the best-selling HBR reprint in history and opened a wave of Consulting and Research, said that the core competence was the key to the company. The authors predicted a bright future for the NEC and other "competence" of companies and potential obsolescence for GTE and other "business-based" companies. In the present case contrasts quote from the article with a discussion of the evolution of NEC and GTE until 1999. It includes data on the performance of these two companies, which allows critical evaluation (assessment and illogical) the idea of a core competence for 10 years prior to the publication of the article, and 10 years after publication. "Hide
by Michael Enright, Vincent Mak Source: University of Hong Kong, 27 pages. Publication Date: September 23, 2002. Prod. #: HKU213-PDF-ENG
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