This instance could be taught in courses on advertising and entrepreneurship. It follows a born entrepreneur and former successful McDonald's franchisee, who, directed by the motto No Is Not an Option, grows her company into world's quickest automated bakery.
In order to draw and keep a skilled personnel, her business paid for the training its staff needed to succeed at work, which, coupled with a policy to promote from within, increased worker loyalty and supplied the best advantages the firm could buy. By 2008, she's prepared to take the next step and "build bakeries all over the world for McDonald."
PUBLICATION DATE: September 24, 2009 PRODUCT #: UV2043-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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