Describes the start of new production in China to serve the Chinese market, which had previously served as a field sales force and imported products. The plant, which includes a state of art manufacturing technology, achieves world-class status in the production shortly after the start, but increased competition and stagnant sales in the Chinese market offers new challenges. Vice President of Asian Operations wants to use new capacity as a competitive weapon and should integrate more closely with sales and marketing. Case is designed for course operations strategy and international business, can be used to illustrate the issues related to plant start-ups in China, as well as issues related to the marketing and production of the interaction of "Hide
. by Edward W. Davis Source: Darden School of Business 31 pages. Publication Date: Aug 05, 2002. Prod. #: UV3499-PDF-ENG
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