In the early 1980s, Turkey has pursued a policy of trade liberalization under structural adjustment programs. In the garment industry, small and medium enterprises are not well positioned to take advantage of new opportunities to compete in international markets. In order to overcome the problems in marketing, funding, and negotiations with government officials trading competitors have come together to form Ege Giyim Sanayi ve Dis Ticaret AS (EGS). The rapid expansion of EGS forced him to face serious questions about its structure and the management and future opportunities for diversification. "Hide
by Pankaj Ghemawat, C. Fritz Foley Source: Harvard Business School 11 pages. Publication Date: September 8, 1998. Prod. #: 799024-PDF-ENG
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