Footprints in the 12-year career, pharmaceutical dealer, Bob Marsh, from recruitment to dismissal. Mr. Marsh was uneven career Cooper Pharmaceuticals, Inc (CPI), and after the trial period, asked to resign. After its completion, a number of former customers complain vigorously Marsh, and Vice President of Sales CPI asked to investigate the matter and decide what, if anything, to do about it. Rewritten version of the earlier case DA Newton. "Hide
by Frank V. Cespedes Source: Harvard Business School 10 pages. Publication date: 07 May 1990. Prod. #: 590111-PDF-ENG
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