Daryl Buckmeister, Director General of the chicken coop, to decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented a very different proposition. "Hide
by Ruth Bolton, Youngme Moon Source: Harvard Business School 14 pages. Publication Date: March 15, 1999. Prod. #: 599113-PDF-ENG
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