Firms that have social media on the radar most often use a formal policy to guide their use in the workplace. This article is based on a study of 40 companies from different industries, sectors and regions, comprehensive analysis of policy documents, covering a wide range of social media and use. The authors identify 18 recurring themes of politics, which can be divided into three main categories: those related to reducing risks, and those advising on various aspects of social media and those who seek to create business value through social media. In analyzing the distribution and relative importance of the topic, most organizations seem to adapt existing policy instead of treating new media on their own terms. They are in most cases designed to mitigate the potential risks through the creation of value. Companies need to be more attentive to the social media, the authors say. They offer recommendations for a strategic policy that will generate value for employees and customers in the long term. "Hide
by Eugene Kaganer, Emmanuelle Vaast Source: IESE-Insight Magazine 8 pages. Publication Date: June 15, 2011. Prod. #: IIR050-PDF-ENG
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