Convergence 2008: Video Over the Internet Harvard Case Solution & Analysis

In December 2007, more than 75 percent of all U.S. Internet users streamed some form of video online, consuming more than 10 billion videos in general. While devices such as AppleTV and TiVo allows users to watch Internet video on their TV, online video was delivered largely online phenomenon.

apple tv case study solution

apple tv case study solution

Despite this, the industry is preparing for the inexorable collision Internet video and television. While the video signal can be fed by a coaxial cable with copper wire or fiber-optic connections, the majority of consumers in the U.S. will continue to receive television signals and Internet services via a wired connection in the foreseeable future. This case is the transition to IP video delivery in 2008 in terms of the companies that own the "pipes", in particular telecommunications companies, the descendants of the 1982 AT & T divestiture and cable companies, otherwise known as multiple system operator (MSO). "Hide
by Robert A. Burgelman, Rob Holmes Source: Stanford Graduate School of Business 25 pages. Publication Date: May 30, 2008. Prod. #: SM173-PDF-ENG

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