Continental Tires and the Global Tire Industry in 2016 Case Solution
Abstract:
The case explains the advancement of the German business, Continental Tires, subsidiary of automobile provider Continental AG, the world's most lucrative tire-maker. The Continental case can be utilized in combination with a series of other brand-new cases on Bridgestone, Hankook and Apollo Tyres, that explain their particular company designs and techniques.
Pedagogical Goals:
The Continental case concentrates on Conti's service design and how it has actually had the ability to end up being the success leader while acquiring market share. The case likewise clarifies the more comprehensive patterns in the automotove industry and environment, the Vision of the moms and dad business Continental AG, and the complementarity relate to the Tires department method. More basic, the case series permits an extensive analysis of globalization of markets and global competitors, supply chain and environment characteristics in a global setting, the method designs of the brand-new competitiors, and the tactical difficulties global leaders deal with to keep and extend their prominence and efficiency.
This is just an excerpt. This case is about Strategy
published: 21 Apr 2017
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