On the point of its third insolvency, CEO Gordon Bethune inherited an airline in 1994. The case describes his reversion plan, focusing on (a) the target to radically improve on-time performance, and (b) the team-based bonus he considered would convince his cynical and inspire employees to perform the plan.
PUBLICATION DATE: October 14, 2009 PRODUCT #: INS057-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE