This scenario critiques Porter and Kramer's theory of creating common value. The strengths of the notion are emphasized in terms of its popularity among practitioner and academic audiences, it’s linking of strategy and social goals, and it’s systematizing of some previously underdeveloped, disconnected areas of research and practice.
Although, the idea is affected from some serious shortcomings, namely: it's not fresh; it blows off the pressures built-in to responsible business activity; it is unsophisticated about business compliance; and it's based on a shallow conception of the function of the corporation in society. [Michael Porter and Mark Kramer were encouraged to respond to this post. Their comment follows together with a reply by Crane and his coauthors.
PUBLICATION DATE: February 27, 2014 PRODUCT #: CMR564-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE