Regional Manager, Container transport, and his colleagues were looking for a new strategy to provide for the transport of containers from Korea and China in the Middle East. All departments of business leadership was challenged to optimize their revenues and profits. Regional Manager wondered if he could improve prices or use other methods of revenue management to increase revenue without sacrificing customer service. "Hide
by Peter C. Bell, Bai Xiaodong, Richard CH Lee, Michael Zhang Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: February 29, 2008. Prod. #: 908E05-PDF-ENG
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