This case continue the narrative from the revised 2006 case scenario "CEMEX's Patrimonio Hoy: At the tip Point?" This case illustrate CEMEX's Patrimonio Hoy in 2012, which is a set up initiative made to assist low income customers construct their own houses.
Manager of Patrimonio Hoy, Israel Moreno, must present his recommendations to CEMEX's top management that summarize a growth approach for the proposal and its particular expansion into new marketplaces.
PUBLICATION DATE: March 22, 2012 PRODUCT #: W92C02-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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