Conoco faces challenges in the formation of active environmental strategy for its proposed development of oil in the pristine tropical rainforest of Ecuador. Case describes an innovative process in which Conoco has collaborated with a wide range of often conflicting groups constituency determine and implement their policies, along with the successes and failures of Conoco to build consensus constituency. "Hide
by Malcolm S. Salter, Joseph L. Badaracco Jr., Susan E. Hall Source: Harvard Business School 24 pages. Publication Date: April 23, 1992. Prod. #: 392133-PDF-ENG
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