In the 2006 election cycle, Dan Silver was challenging the popular 26-year acting for the U.S. Congress seat in the 19th electoral district in the state of Florida. To win the election, Silver had to find a way to relate to their constituents on a personal level. Silver campaign manager advised him to work with the consulting firm connection CNR. Within a few sessions, Silver worked with a team of KNI to learn techniques that would help him project warmth and sincerity. On election night, Silver thought, preparation CNR allowed him to successfully connect with their constituents and more importantly, if it is personal relationships more important to voters than his competence and skills. Some of the information in this case was masked. "Hide
by Amy Cuddy j.c., Nithyasri Sharma Source: HBS Premier Case Collection 8 pages. Publication Date: September 30, 2009. Prod. #: 910013-PDF-ENG
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