To win the election, Silver needed to find a means to narrate to his electorate on a individual level. Silver's campaign manager advise him to work with consulting firm KNP Communications.
With the KNP team, Silver worked over the course of a couple sessions to learn techniques that would help him project authenticity and warmth. On election night, Silver wondered if the training of KNP had enabled him to successfully link with his voters, and more importantly, if this personal link mattered more to voters than his competence and skills. Some information in this instance has been disguised.
PUBLICATION DATE: September 30, 2009 PRODUCT #: 910013-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
Related Case Solutions & Analyses:
Telegraph Media Group: The Newspaper Is Dead Long Live the (C) Editorial Change – The Key Word Is Integration
Six Sigma: Basic Overview
European Integration: Meeting the Competitiveness Challenge
Tascot Ties: Going Neck-and-Neck with Tradition
The Basics of Financial Derivatives
Enron Corporations Weather Derivatives (A)
Airbus 380
Dollarama Inc.
International Expansion
Nanpo (Holdings) Ltd.: Initial Public Offering
