Describes the interaction between the Brazilian local, regional, Latin America, USA and the headquarters for three years after the establishment of industrial branch in Sao Paulo. In the highly protected national environmental plan to market designed for global strategic goals. The case traces of the local, regional and corporate managers as they establish operations and try to build a business. Tension arises between headquarters and the Brazilian subsidiary results are not achieved, and the question if the trigger is focused on the changes needed after the second dismissal of the manager of the subsidiary in the country for three years. "Hide
by Christopher A. Bartlett, John H. Young Source: Harvard Business School 21 pages. Publication Date: January 16, 1985. Prod. #: 385257-PDF-ENG
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