In 2005, the General Director Bruce Rohde has almost completed the integration of the collection ConAgra Foods "of 90 independent operating companies in a focused, value added, and the company began to think about his successor. ConAgra was the second largest food and nutrition number one service provider in the United States. Rohde said that the company, with its solid portfolio of brands and the history of leadership in the important trends, such as healthy food, were ready to start the next chapter, as one of the great marketing companies, in alliance with Kraft Food and Coca-Cola. following work President will launch an enterprise value of the company in the face of continuing consolidation of customers and more diverse customer requirements. "Hide
by Ray A. Goldberg, Mary Shelman Source: HBS 32 pages. Publication Date: November 11, 2005. Prod. #: 906409 - PDF-ENG
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