Jose Angel Medina, had previously been involved in several reversals; this one was different. A turnaround professional, Medina, had been brought in to save it.As Comprosa reached breakeven, Medina reflected on the best way to continue to drive up the business profits. Their markets were mature and powerful Indian and Chinese competitors had achieved economies of scale that Comprosa could never reach. Exhausted and tired he needed to implement with urgency a strategy to finalize the turnaround. Medina takes several steps to bring the organization fast back to break even after discovering that the business was worth saving and stabilizing the cash scenario. Now he is encountered with evaluating what measures to take to acquire the business back to solid profitability.
PUBLICATION DATE: June 21, 2013 PRODUCT #: 813177-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
China Minmetals Corporation and Noranda Inc.
Black Entertainment Television: Creating Building Extending And Protecting Brand
Rethinking Distribution Logistics at VASA, Pilkington, Spanish Version
Taj Hotels: Building Sustainable Livelihoods
First Solar, Inc. in 2013
THE VOLKSWAGEN SHORT SQUEEZE
Barbara Norris: Leading Change in the General Surgery Unit
Mall of America (A)
Robert Goodwin: Accelerating Social Impact at Mattel
Xiaomi: Entering International Markets
