Describes the events leading up to the launch of Sega, the 32-bit console, the name of Saturn. "Hide
by Peter J. Coughlan, Debbie Fryer Source: Harvard Business School 2 pages. Publication Date: February 16, 2001. Prod. # 701 097-PDF-ENG
Home >> Harvard Case Study Analysis Solutions >> Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn
Describes the events leading up to the launch of Sega, the 32-bit console, the name of Saturn. "Hide
by Peter J. Coughlan, Debbie Fryer Source: Harvard Business School 2 pages. Publication Date: February 16, 2001. Prod. # 701 097-PDF-ENG