Sets the stage for the launch of its Nintendo Super NES console in Japan and the United States, and describes the reaction of consumers to the console, as compared to its main competitor at the time, Sega. Rewritten version of the previous case. "Hide
by Peter J. Coughlan Source: Harvard Business School 2 pages. Publication Date: June 13, 2001. Prod. #: Seven hundred and one thousand and ninety-four-PDF-ENG
Related Case Solutions & Analyses:
Grupo Bimbo: Growth and Social Responsibility
M-TRONICS (A)
Whitbread PLC (B): Progress Through 2004
Jo Anne Heywood (A)
Rapid Growth Through Internationalization: Applus
Amy Kellys Job Search
Newmont in Peru
People Express Questions and Answers with an MBClass Video
Developing Effective e-Recruiting Web sites: Insights for Managers from Marketers
INTERCOSMETICS
