Tells the story of the revival of Nintendo's home video game industry in the mid-1980s and its market dominance in the late 1980s and early 1990s. Strategic issues considered include the creation of value by sparking dormant demand and capture value in comparison to other players in the industry, including competitors, customers, suppliers and complementary. This is part of a series of cases study of the competitive dynamics in the home video game industry from 1970 into the new millennium. Rewritten version of the previous case. "Hide
by Peter J. Coughlan Source: Harvard Business School 9 pages. Publication Date: February 13, 2001. Prod. #: Seven hundred and one thousand and ninety-two-PDF-ENG