Objective
The paper basically looks to serve as a recommendation for DFA who has been losing its market share because of the new entrant has dominated the market, therefore the company has to focus on identifying different options which shall bring in revenues and customers to the company.
Problem Statement
The major problem that has been identified in the case “Competition in the Dutch Flower Markets” has been the fact that the major player in the market Dutch Flower Auctions has been facing a decline in its market share after the emergence of TFA which has become the main player and a major competitor for DFA in the market. The company has been facing losses due to the customer being inclined towards TFA. The limited market scope and the limited reliance upon Information Technology has also been a major issue at the company DFA.
Alternatives
Based on the issue presented in the case following alternatives might be feasible options for the company to overcome the threat of competition.
Use of Technology:
The first alternative for the company DFA to overcome the losses is to focus on using IT as the source which can help the firm with computerized operations which shall help the company in separating the production location from that of pricing and also it shall help in determining the needs of the customers. By using IT in the company, it shall help in aligning customers rather easily.........
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