The new generation of TNCs from emerging markets appear in many branches of industry. Western companies are wrong to underestimate, as it often happens, the competitive threat from these firms. The discussion here emphasizes the innovative competitive advantages of these firms use to win at home and abroad, and shows how these firms are using internationalization not only use the competitive advantages, but to support him. The article concludes with suggestions on how Western managers need to respond to the competitive threat posed by transnational corporations market. "Hide
by Ravi Ramamurti Source: Business Horizons 9 pages. Publication Date: May 15, 2012. Prod. #: BH475-PDF-ENG
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