This note defines the business model and the value of the loop. It also introduces the representation of business models and offers four tests to assess the business models in isolation. This is the first note of a series of three written for the HBS elective course, "Competing on the business model."
To enhance their effectiveness, color cases should be printed in color. "Hide
by Ramon Casadesus - Masanell, Joan Enric Ricart Costa Source: Harvard Business School 23 pages. Publication Date: January 17, 2008. Prod. #: 708452-PDF-ENG
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