Lingo Media is a leading publisher of English language training programs in China. But the leadership of the market does not come easy for the Canadian company and not identified with impressive sales or tangible ROI. Describes the journey of learning in China and looks at the lessons for choosing the right alliance partner, tailoring products unique local Chinese customers, and what unique resources needed to succeed in the 21st century China. "Hide
by Cyril Bouquet, William Hawkins, John J. Wegener Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: October 28, 2005. Prod. #: 905M61-PDF-ENG
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