The results of quantitative and qualitative market research on the possible adoption of non-Intel processors in the consumer line of laptops Compaq Computer. If a low-cost, Intel laptop without success, the company will maintain or increase its 45% market share. If not, then it may no longer be a player in the market, he created and filled. Students must assess the credibility of research and decide which of the three products in production. "Hide
by David E. Bell, Ann Leamon Source: Harvard Business School 8 pages. Publication Date: April 14, 1999. Prod. #: 599061-PDF-ENG
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