Communispace is the market leader in the creation and management of private, brand-oriented online communities for large corporate clients. These communities provided its customers with an understanding of how consumers view their brands, with rapid feedback on the possible marketing decisions, as well as the deck for new product ideas. Now a potential client asked Communispace to create and manage an online community with the sole purpose of promoting word-of-mouth for the new brand was launched. If Communispace to take on this task? "Hide
by Anat Keinan Source: HBS Premier Case Collection 15 pages. Publication Date: November 30, 2009. Prod. #: 510018-PDF-ENG
Related Case Solutions & Analyses:
The Breakfast of Champions: Can General Mills Make the Dough with Pillsbury (A)
TAL Apparel Ltd.: Stepping Up the Value Chain
Disneys The Lion King (B): The Synergy Group
Planning for Product Platforms
Appalachian Mountain Club: Transforming Governance
Ekohealth: Developing Price Structures
NBCUniversal
Cree Inc.: Introducing the LED Light Bulb
Leanwashing: A Hidden Factor in the Obesity Crisis
Development of Food Retailing in India (C): From Farm to Fork via Supermarkets
