Communispace is the market leader in creating and managing private, brand-centered online communities for major corporate customers. These community have offered its clients with insight into how customers view their commodities, with fast comments on potential promotion choices, and with a sounding board for new merchandise ideas.
Now, a potential customer has asked Communispace to assemble and manage an online community for the sole goal of fostering Word-of-Mouth for a brand new brand it was found. Should Communispace take on this assignment?
PUBLICATION DATE: November 30, 2009 PRODUCT #: 510018-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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