Selling by financial analysts that are important to the firm, because they affect both the behavior of investors and the firm's reputation in the business community. The effective implementation of the strategy requires the firm to effectively deal with these analysts on its strategy. Here the focus is on the relationship that exists between companies and analysts, as well as its consequences, in terms of the communication strategy for the companies investor relations activities. "Hide
by Jerome C. Kuperman Source: Business Horizons 8 pages. Publication Date: September 15, 2002. Prod. #: BH078-PDF-ENG
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