Commodity Busters: Be a Price Maker, Not a Price Taker! Case! Solution
This article sheds light onthe best way to handle the pricing procedure so you have significant cost latitude, and that your merchandise or service doesn't become a commodity.
This article is madefor general supervisors in charge of cost making, advertising, and sales and associated tasks.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: August 23, 1998