Comic Sans Harvard Case Solution & Analysis

Comic Sans Case Study Help

Decision Criteria

  • Ability to increase the degree of being self-sufficient regarding the drawings and withdrawal from the business.
  • Level of business growth in terms of sales and profits.
  • Manageable and Swift.
  • Beneficial to add the relevant (engineering) degree experience in their resumes[1].
  • The risk tolerance of the alternate.

Recommendations

After the detailed internal and external analysis and the pros and cons of each alternatives, it has been recommended that the status co strategy is best one to adopt. This strategy provides the highest net profit margin along with the highest equity over debt of the company. Moreover, it is flexible for withdrawals and which is beneficial to add the engineering degree experience in their resumes. It is also minimizes the risk to default because this strategy is not requires any additional investment.

[1] The alternate which will be feasible to apply engineering talent.

Exhibit 1: SWOT Matrix

 

 

 

SWOT/TWOS Matrix

Strengths:

·   Highly skilled engineers are operating the business.

·   They are operating passionately, with full of their interest and involvement.

Weaknesses:

·   Language barriers with customers.

·   Lack of knowledge about financial analysis as the three owners belong to engineering backgrounds.

Opportunities:

·   The respectable market reputation of the company which will help to implement the market expansion and product development strategies in future.

Open new stores in order to grab the market opportunities by using the engineering skills, passion and interest. Hire new employees who are fluent speaker in French for the purpose of better communication with customers.
Threats:

·   Huge time spending with customers Initiative of Charity program by rival company Geek Cantina Inc.

Start loyalty programs to attract customers along with the development of different product models with different prices with smart technologies in order to compete with rival firms. To engage in joint operations with rival companies.

Relocate the store in some other place.

Develop flexible products which can reduce the threat of competition.

Conclusion

Although, it has been observed that the company is facing many issues due to its internal weaknesses problem but by using its engineering skills, they can come up with many different solutions to overcome its internal weaknesses such as by hiring the new employees who are fluent speaker in French in order to better communicate with customers..................................

 

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