Comergent Technologies Inc.: Enterprise E-Commerce Harvard Case Solution & Analysis

Coming in 2001, high-tech industry downturn, venture capital is starting to come up with a marketing plan should be to break even and grow. Its innovative e-commerce software solutions provide unique customer relationship management, but he has to convince the customer to accept her decision. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by V. Kasturi Rangan Source: Harvard Business School 18 pages. Publication Date: March 30, 2005. Prod. #: 505016-PDF-ENG

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