Almost all episode invite and attract stars from Bollywood or sportsman as guests to advertise enterprises or their future movies. The show had progressed its target market and had entered the puberty stage of its own business life cycle.
What might be future value creation company strategies for the show to sustain its crowd involvement and ratings? The broadcasting channel, Colors TV was upset by the plan to telecast once a week rather than twice a week. In what ways this alteration might impact value development for each of stakeholders? Gaganpreet Singh and Neeraj Pandey are affiliated with National Institute of Industrial Engineering (NITIE).
PUBLICATION DATE: September 22, 2014 PRODUCT #: W14459-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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