COMCO Holding AG (B): COMCO Martech Case Solution
The endeavor left to a rocky begin. This task goes through the issuesthat develop in handling cross-boundary cooperation; the qualities that ensure compatibility in between associates; and the elements that represent effective global collaborations.
COMCO Martech was actually a fresh type of joint endeavor for COMCO Possessing, a mid-sized Swiss-German business that had actually expanded across a five-year duration via tie-ups with tiny, start-up business. Whereas a common COMCO endeavor supplied companies to a big German seller, was located inside a German-speaking nation of Europe, and given COMCO Holding very clear administration command, COMCO Martech was actually handled on a 50-50 manner with an American companion, was involved within Eastern Europe, and provided decontamination companies to non-retail associated customers.
PUBLICATION DATE: June 18, 1993
This is just an excerpt. This case is about GLOBAL BUSINESS
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