COMCO Martech was a new breed of joint venture COMCO Holding, average Swiss-German company that has grown over the five years to tie-ups with small, start-up companies. While a typical enterprise COMCO services to a large German retailer, was founded in the German speaking countries of Europe, and gave COMCO Holding precise control management, COMCO Martech was controlled at 50-50 basis with U.S. partners, active in Eastern Europe and decontamination services and retail-related customers. Enterprise came to a rocky start. This case looks at the difficulties that arise in the management of cross-border cooperation, the characteristics that contribute to the compatibility between the partners;., And the factors that make up a successful international partnership "Hide
by Rosabeth Moss Kanter, Pamela Yatsko Source: Harvard Business School 12 pages. Publication Date: June 18, 1993. Prod. #: 393143-PDF-ENG
Related Case Solutions & Analyses:
Promoting Experimentation for Organizational Learning: The Mixed Effects of Inconsistency
Executive Decision Making at General Motors
American Management Systems Inc.: The Knowledge Centers
Global Seeds to Village Farmers: Hearing the Voices at the BoP
Finding a Lower-Risk Path to High-Impact Innovations
Telefonica: A Lean Elephant
Hubway (A): Bike Sharing in Boston
Strategic Agility in Nations (A): The Scottish Example
Launching 3G Mobile Services in Finland: War or Peace?
GE Healthcare (A): Innovating for Emerging Markets Award winner Prize Winner
