In October 2006, Comcast executives have entered negotiations with the broadcast networks to expand the range of free content is distributed through a network of video-on-demand (VOD) service. The main broadcast networks, however, were not sure of the effect it will have on the regular "linear" audience of the program airing every night at their scheduled time, and was afraid that if the television audience migrated to VOD, their income from the sale of advertising time will decrease. As Burke and Roberts convince networks to merge with Comcast, and distribute their content via On Demand for free? Or it was time for Comcast to rethink its commitment to "free" content, and to develop different business models? "Hide
by Anita Elberse, Jason Schreiber Source: Harvard Business School 26 pages. Publication Date: 05 June, 2007. Prod. #: 507080-PDF-ENG
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