Details of the formation of the Colorado Crush, a team of the new AFL, co-owned by John Elway, Pat Bowlen (Denver Broncos owner), and Stan Kroenke (owner of the Pepsi Center). AFL has been around since 1987, but has only recently made a push to compete with the more popular professional sports leagues to ensure national television contract and expand into larger markets. Commissioner Michael Baker took over in 1996 and made significant changes to the structure of the league, especially in connection with its television contracts and financial incentives for owners to buy an NFL team in the AFL. Case league contract with NBC Sports, the decision to purchase the franchise owners Crush, and how the syndicate works. Crush first season was a record of success off the field, but on the field, the team struggled to win a game. Ends with a question about how to attack the 2004 season on and off the field. "Hide
by George Foster, Alicia Seiger Source: Stanford Graduate School of Business 24 pages. Publication Date: July 20, 2004. Prod. #: SPM7-PDF-ENG
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