Colonial Broadcasting, major U.S. television network, must determine, on the facts of television films gain higher ratings Nielsen, than films based on the fictional concepts. In addition, the network must decide whether to accept a fixed fee contract advertising or sliding scale contract. "Hide
by George Wu Source: HBS Premier Case Collection 9 pages. Publication Date: November 22, 1993. Prod. #: 894011-PDF-ENG
Related Case Solutions & Analyses:
Savage Beast (A1)
House of Tata: Acquiring a Global Footprint
Palm (B): 2001
Stakeholder Analysis Tool
Cocoa Petes Chocolate Adventures (Abridged)
Innocent Drinks
Note on Insider Trading Liability
National Cultures and Work-Related Values The Hofstede Study
Set Up Remote Workers to Thrive
Sustainability Challenges in the Shrimp Industry (A)
