Collaborative Innovation: How to Avoid the Four Traps Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: December 01, 2016
Many leaders acknowledge that in these days's innovation-obsessed economic situation, they have to look beyond their own walls and team up externally with other companies in their community to develop brand-new items and services. While the requirement for cooperation has actually been well-documented in the business-to-consumer (B2C) circumstance, it is much less so in the business-to-business (B2B) area.
The authors reveal that, when done right, B2B collaborative innovation can produce advantages in 4 unique locations, consisting of reduced threat and increased trust. Based upon their deal with leading business like BASF, Daimler and VentureMed, they explain the 4 'traps' that partners deal with, and ways to surmount them.