Collaborative Innovation: How to Avoid the Four Traps Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: December 01, 2016
The majority of leaders acknowledge that in today's innovation-obsessed economy, they have to look beyond their own walls and team up externally with additional companies in their community to develop brand-new items and services. While the requirement for partnership has actually been well-documented in the business-to-consumer (B2C) context, it is less so in the business-to-business (B2B) area. The authors reveal that, when done correct, B2B collaborative innovation can produce advantages in four unique locations, consisting of reduced threat and boosted trust. Based upon their deal with leading business like BASF, Daimler and VentureMed, they explain the four 'traps' that partners deal with, and the best ways to surmount them.
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