Collaborating with Activists: How Starbucks Works with NGOs Case Solution
Assesses the ultimate decision to sell Fair Trade coffee and later work with other NGOs to ensure that small farmers receive a living wage, in an attempt to meet the standards Starbucks of the firm place for itself in the place of social responsibility. Supplies a short summary of the changing environment for NGOs and corporations. Discusses Starbucks over Fair Trade and the conflict between Global Exchange, including variables that caused the confrontation between Starbucks and Global Exchange, Starbucks' choices in the face of the risk of Global Exchange, Starbucks' choice, and ensuing events. Additionally presents cooperation as a significant and growing option to confrontation in business-NGO relationships and offers seven lessons supervisors can take away from Starbucks' encounter.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: November 01, 2004
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