Analyzes of the final decision to sell fair trade coffee, and then work with other NGOs to small farmers receive a living wage, in an effort to live by the standards of Starbucks set itself in the area of social responsibility. Provides an overview of changes in the environment for corporations and non-governmental organizations. Talk of the battle between Starbucks and Global Exchange for the exhibition, including the factors that led to a confrontation between Global Exchange and Starbucks, "an alternative to the threat of global exchanges, Starbucks' Starbucks decision, and the subsequent events. Cooperation are also provided as a growing and important alternative confrontation in business relations with NGOs and offers seven lessons managers can take away from the experience of Starbucks. «Hide
by Paul Argenti Source: California Management Review 27 pages. Publication Date: November 1, 2004. Prod. #: CMR299-PDF -ENG
Related Case Solutions & Analyses:
La Martina (B): Selling the Passion
The Posse Foundation: Implementing a Growth Strategy
Entrepreneurs Foundation
C. K. Yeung Worldwide Ltd.: Management as Art Science and Philosophy
Playgrounds and Performance: Results Management at KaBOOM (B)
Stanford and Silicon Valley: Lessons on Becoming a High-Tech Region
AES Honeycomb (B)
Codman & Shurtleff Inc.: Planning and Control System
Civil War Shoulder Arms (B)
Disctech Inc.
