Colgate-Palmolive France (C) (Spanish) Spanish Case Solution
Abstract:
The case shows the issues dealt with by producers of high retail attention and the application of settlement abilities. The effects of the completion of the connection in between the supplier and the maker are likewise evaluated.
Pedagogical Goals:
To explain the sell surrounding for customer products in France and to evaluate the balance of power in between makers and merchants in circulation channels. To highlight issues produced for producers of high retail concentration.
This is just an excerpt. This case is about Marketing
published: 14 Oct 2016
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