Colgate-Palmolive France (A) (Spanish) Spanish Case Solution
Abstract:
The case illustrates the concerns faced by manufacturers of high market attention and the request of negotiation skills. The outcomes of the termination of the relationship between the supplier and the manufacturer are also analysed.
Pedagogical Objectives:
To describe the retail environment for consumer goods in France and to assess the balance of power between manufacturers and retailers in distribution channels. To illustrate issues made for manufacturers of high retail concentration.
This is just an excerpt. This case is about Marketing
published: 14 Oct 2016
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