Colgate-Palmolive Company is considering how to position the new technology toothbrush, Precision. The case examines issues related to the launch of new products, and requires students to make a cost-benefit analysis of various options of positioning. "Hide
by John A. Quelch, Nathalie Laidler Source: HBS Premier Case Collection 24 pages. Publication Date: April 23, 1993. Prod. #: 593064-PDF-ENG
Related Case Solutions & Analyses:
Spyder Active Sports–2004
Domestic Auto Parts
Cisco Systems: Managing the Go-to-Market Evolution
Interview with Raj Datta Former Chief Knowledge Officer of MindTree Video Supplement
Introduction to Graphical User Interface (GUI) and Debugging in Excel VBA
Sun Microsystems Inc: Web Services Strategy
Mittal Steel: The Making of the Worlds Largest Steel Company (B)
Teach for America 2005
Newport Creamery (B)
Peter Isenberg at Fischer Stevens (B)
