Color cases should be printed in colour, to maximize their effectiveness. Worldwide market shares were powerful and Colgate Max Fresh (CMF), a brand new toothpaste that had helped drive Colgate to a record value share in the significant U.S. market, was in the global pipeline for 2005.
Burton had on his desk the planned advertising launch strategies for CMF in Mexico and China. Each strategy sought to maximize the business potential in the local market. Burton had to assess the plans from a global perspective.
PUBLICATION DATE: October 23, 2007 PRODUCT #: 514C12-HCC-CHI
This is just an excerpt. This case is about GLOBAL BUSINESS
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